The Biggest Mistake Smart Bloggers Make
Its hard to be smart all the time…
Even the smartest bloggers can’t be blamed for making this simple mistake:
Not standing out in a crowded market place
How can you stand out as a blogger with millions of bloggers in competition?
You already looked into step 1, picking a starving market. That’s half the battle.
Before I tell you about the other half, let me tell you a quick story about a famous marketer named Ray Sugarman.
He got rich doing infomercials for Blue Blockers and selling products by mail. But his secret skill had nothing to do with sun glasses or mail.
He knew how to position himself in a crowded market
He named his business America’s Largest Single Source of Space Age Products before he had sold a single one.
And he was.
What even does space age mean?
He was the only guy selling space age products at the time, so his claim was easy to back up.
Why was he so successful?
It had to do with his positioning.
He made himself out as an authority.
He picked his market and then told them why he was the best,
and you are going to do the same
So while you’re thinking about your catch phrase for your blog, think how you can “cleverly” position yourself as the top authority in your newly chosen field.