get fit earn money blogging
Get started blogging
If you and I were about to start a new fast food business and it was a contest to see who could beat the other person to getting more customers, there is only one thing I would want.
You could choose anything and everything you wanted as long as I had my one thing, and I’m confident I would win the competition.
I don’t care if you have the best ingredients, the best appliances, the best website and the best designs. With this one thing, I would always have more customers.
What is it I want?
A starving market!
What I’m talking about here are people irrationally hungry.
They are starving and willing to do whatever it takes to get a hamburger at my joint. These are the best types of customers, who are grateful for what you do and recommend you to everyone.
It’s the same way with blogging.
When we start our blogs, we are going to write to a starving market. A group of people dying to get their hands on the information you have.
This is a tough job…thinking about what people want, so let’s do some brainstorming…
What about writing a book? Seems like everyone is a little curious about the process and pretty scared about how it works. Nah, never work..who’s interested in that?
What about doing something new and scary like learning to surf, do your first triathlon, start a new job as a blogger with San Diego’s Most Fun Way To Get Fit?
Nope…who would read about that?
I hope your catching my sarcasm because if Jersey Shore is popular, its obvious people want to see things they never do…or have imaged themselves doing but aren’t brave enough.
You get to inspire them.
So, here’s the first step in getting started blogging
Pick your starving audience (target market in boring marketing speak)
If you are going to write a blog or further your career, you have to narrow your market, and exclude everyone else. If you write to a general audience, no one is going to think you are talking to them, so no one will follow your writing.
Maybe you want to write to new moms about tips and tricks to get in shape and survive the first few months…
Maybe you want to write to divorced women trying to get back on track…
Maybe you want to write about the struggle to be consistent working out…
Maybe you want to write to affluent women who are learning to cook….
Could write about surfers only…
Maybe people writing their first book,
or writing their first screen play.
Think of one person in your mind that you want to write to who would be your perfect follower.
For the rest of the time you write your blog, you are going to be writing specifically to them…trying to write what you think will inspire them, motivate them, and get them to take action. This is also important to think about when you are writing for another business. Make sure you clearly understand who their “one person” is so you can nail the job on the head first try.
Google “keyword tool”
Use Google’s keyword tool (use the getting started help section if you have never done this before to learn the simple “how tos”) to search words related to your topic audience
-Do search broad terms and phrases at this point
-Look for “keywords” that get a lot of monthly traffic
-Do use phrases (one word terms aren’t as good…and I’ll tell you why later)
Ideas for keywords related to your audience might be “busy moms,” “women surfers,” “write a screen play” “how to publish a book”
The more people are searching that term locally and globally, the more likely you are to make money in that market (especially if you see a lot of competition for those adwords…that could be good)
You don’t want a lot of traffic and no competition because that means maybe no one thinks your information is valuable enough to pay for it.
So go out and Do steps 1 and 2.
Pick your starving market and find keywords (phrases) that get a lot of traffic. Write these down and save them for your next task.
This is just a little bit to get you started thinking about blogging.
Leave comments if you have questions…
Next up, you’ll get your Ripped body training information and Blogging worksheet by email.